I designed the logo for TurtleClef. Since it is a music-based blog, I wanted to make sure there was an obvious musical element in it, and the name itself lends itself very well a specific design.
I started out with a hand drawn sketch of a basic treble clef with some turtle-y features. Once I knew that was the way I wanted to go, I did a more-detailed sketch, seen in the following image (along with a comparison to a typical treble clef sign).
Next, I took the sketch into Illustrator, and manually traced the sketch, and created two vectors for me – a solid black one, and one with a solid outline, and transparent inside.
Finally, I colorized it based on the TurtleClef.com color scheme of Yellow (#F2D61B) – Green (#005200) – Teal (#006664) – Purple (#450590) – these are the four main colors of the site (though the yellow ended up not getting used in the final site design). As you can see from some of the logotype variations below, there were a few ideas based on how to implement the logo onto a background. Initially, the site was going to be dark-themed, but for the sake of keeping the site as fresh as possible for as long as possible, I went with a lighter (white background) theme, and changed the logo & logotype accordingly.